ITW Muller Document - Sponsored Whitepaper

Stretch Wrapped Loads Build Brand Awareness with ITW Muller's Logo Wrap™

Arlington Heights, IL (February 14, 2011) – Whether in a big-box store, on a job site or on the back of an open-bed truck, pallet loads are often visible to consumers but seldom differentiated. ITW Muller introduces its Logo Wrap™ to ensure no load goes unnoticed and no manufacturer loses the opportunity to advertise its product just because it's on a stretch wrapped pallet. The patented technology is a cost-effective and durable alternative to traditional hand applied stickers or labels. Integrated into new or existing ITW Muller Octopus wrapping machines, the custom branded film can be applied during the normal wrapping cycle.

“The Logo Wrap was truly invented out of demand,” said Dan Schmidt, Business Development Manager, ITW Muller. “We had several customers who were looking for reliable, simple and cost-effective solutions to enhance their load brand awareness where traditional applications were failing. As both a film and equipment manufacturer we were able to deliver a one-stop solution that met all of their needs.”

The custom printed film, which is secured under a layer of standard stretch film, is visible from all sides of a pallet and resistant against normal wear and tear associated with load handling. It can also withstand the outdoor elements. From severe weather to dust, manufacturers can rest assured their loads are always identifiable and professional looking on job sites or in open inventory lots. In addition to its durability, the Logo Wrap minimizes waste and labor. Traditional stickers or labels are typically hand applied, increasing the labor involved. They also have a tendency to fall off or tear, creating unnecessary waste.

“Some customers have saved over $13,000 annually in material and labor costs alone with the Logo Wrap,” said Schmidt. “And this figure doesn't include the missed opportunity cost of unbranded pallets.”