Best Practices for Promotional Item Placement In Pkg. - Sponsored Whitepaper

As a consumer, have you ever opened a new CD to have it fall out of the package, together with splinters of plastic?
As a packager, has your product ever been misaligned in its container, causing you to scrap the package altogether?
As a packager, has Marketing requested a promotional item be incorporated in the final packaged product that is challenging to handle?
Or, worse yet, have you heard from a dissatisfied customer who complained about a product that you determine must have been defective before it even left your plant?