Glue Dots® Solve a Shrink Wrap Problem for a Contract Packager - Sponsored Whitepaper

Glue Dots® Help Contract Packager Meet Customer Needs

Cross-promoting products by attaching free samples is a common practice of manufacturers today. However, this often presents challenges in packaging design and assembly.

Rock-Tenn Alliance, a contract packaging company, specializes in packaging personal care products. When a manufacturer of personal care products turned to Rock-Tenn Alliance with a packaging challenge, Rock-Tenn Alliance turned to Glue Dots to help make it work.

The Problem Shrink-Wrap Puts Squeeze on Package Design To cross-promote a new sunless tanning lotion, the manufacturer wanted to package a sample tube of the lotion with one of their razors. The package design consisted of a short base carton that held the products in place so they could both be displayed on the retail shelves. But Rock-Tenn Alliance encountered a problem during production.

The shrink wrapping stage is where the problem arose, according to Steve Mark, Operations Manager at Rock-Tenn Alliance. “The force of the film contracting squeezed the razor and the tube together, pulling one product in front of the other,” he said. “This was unacceptable from a package appearance standpoint.”