Cost-Effective Promotions Avail with Glue Dots® - Sponsored Whitepaper

Promotions are a high-stakes marketing tactic where, at times, logistics can be complicated. The perfect promotions concept isn’t enough to guarantee a successful ROI.

Seasoned marketing and packaging professionals testify that project details such as proper materials selection and supply, logical timelines and managed budgets greatly impact a promotions success or failure.

So when a worldwide Consumer Packaged Goods Company wanted to cross promote its new product by including samples within their existing product line, a contract packaging facility out of Columbus, OH quickly responded to their client by securing the right behind-the-scenes assembly operations, distribution involvement and component suppliers to ensure the promotions success.

The Problem Hot Melt Too Messy, Too Costly To bond product samples in place, hot melt glue was deemed too costly a solution as the volume needed required application equipment for 30 production and fulfillment workstations. The project timeline was also too tight to introduce, set up and test the equipment.