|
Have you noticed lately that flexible packaging is driving change. base, but directly to the consumer who producers of traditional And this change is improving all can have the greatest impact on the packaging have methods of packaging as growth and use of flexible packaging. become a little more marketers see the way it is In our effort to reach out more defensive through the increased promotion of their There is no question that flexible particular packaging medium, packaging is driving change, and i.e. a can, box, bottle or this change is improving all canister? They are not only methods of packaging. promoting their products, but are now comparing their utilized by the consumer directly to the individual consumer, Calamusa stated advantages directly to and how the package we will create a ripple effect that will flexible packaging. markets itself on the retail shelf. help to overcome the “Challenge of There is no question that flexible The old adage “competition is Change.” We must also educate the packaging, with its present and healthy” has been an understatement retailer as to the merits of flexible projected growth, is getting a lot of to the traditional packaging industry. packaging and how it can improve attention, not only in the packaging We have started to see a new sense of their sales and create excitement world, but also from competitive, more awareness of the true threat of flexible through added convenience, and traditional packaging formats. packaging. We are just now beginning portability. Competitive formats are finally to see some responses from competing As I write this article, I am preparing waking up — after centuries of status packaging formats beginning to to board a flight to China where I quo — to the fact that the consumer is appear in the marketplace. have been invited to participate in a the boss and convenience rules, New advertising and marketing program on “shelf impact.” My particularly in today's new age of campaigns are promoting “easy-open” presentation will be on the topic of consumerism and active lifestyles. In pull tab lids on cans, bottles, jars, “Using Innovative Flexible Packaging addition, traditional container composite cans, and paperboard to Re-Invent Your Brand and Increase marketers are becoming more cartons are taking on “shape.” Rigid Sales.” Sometimes we must go to all cognizant to the fact that flexible packaging is partnering with flexible ends of the Earth to promote a cause packaging is taking a huge swipe at packaging through the increased use that we believe in. Luckily, most of their business, marketshare and of beautifully printed shrink labels. our business focus is right here in our customer base. This single fact alone is Safety and reliability are being own backyard! Let's promote! Let's certainly enough to get their attention promoted as arguments against get creative! and make them a little defensive. flexible packaging in an effort to slow Flexible packaging is starting to the growth of retort pouch packaging. Dennis Calamusa is founder and president of really shake things up, and we have Our industry must continue and even ALLIEDFLEX Technologies Inc. a Sarasota, FL, based consulting-sales and marketing yet to see the full impact of the cause step-up the promotion and company providing global flexible packaging and effect of our industry's growth communication of the full advantages machinery solutions to the North American and its dramatic impact on the rest of of flexible packaging to the market. He can be reached at ph: (941) 923- the packaging business on a global mainstream marketplace. This includes 1181, e-mail: dfcflex@hotmail.com, or visit basis. There is no question that not only the multinational customer www.standup-pouch.com.
|
